Senior CRM Marketing Manager
Company: VirtualVocations
Location: Stone Mountain
Posted on: April 22, 2025
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Job Description:
A company is looking for a Sr. CRM & Lifecycle Marketing Manager
who is strategic, resourceful, analytical, and customer-driven.
Key Responsibilities
Act as the strategic owner of CRM across the customer lifecycle to
drive engagement, retention, and acquisition
Execute personalized, automated, and data-driven communications
through email and other CRM channels
Develop and optimize trigger/model-based journeys and lifecycle
flows
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field
5+ years of marketing experience developing and deploying CRM
programs
1-3+ years direct experience with Salesforce Pardot and Marketing
Cloud
Experience with additional CRM tools and marketing automation
platforms preferred
Thorough knowledge of email marketing best practices and audience
segmentation
Keywords: VirtualVocations, Columbus , Senior CRM Marketing Manager, Executive , Stone Mountain, Georgia
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